Marketing Mistakes Actors Make
Air Date: March 16, 2023
I’ve heard this statement from actors many times; “I have tried doing (whatever)
and it doesn’t seem to work. Or “whenever I try to (whatever it is) something
goes wrong”. Many times actors make mistake after mistake because of their
limited perspective of the situation. After all, not one teaches this stuff in acting
school. We’ll look at the myths and mistakes actors make and how to avoid them
on this episode of Casting Actors Cast!
Mistake #1 Trying to be all things to all people: You can’t aim your marketing to
everyone. Narrow your audience and increase the intensity of your brand.
Mistake #2 Thinking that casting is a rational endeavor. You don’t need to
convince casting, show them why they should work with you instead.
Mistake # 3 Telling everyone your plan. Outside of your support system, no one
needs to hear your dream of winning an Oscar, Tony, Emmy. Aspirations are
promises you tell yourself not everyone.
Mistake #4 Approval seeking. Make choices that are right for you and not try to
please others. Your choices are unique. Please yourself and not others.
Mistake #5 Holding back the funds. Have a reasonable percentage of your budget
for your marketing. It’s not just about acting classes but investing in marketing
yourself (maybe a marketing class?)
Myth #6 Industry will respond quickly to your marketing. Funny how we think
people act more quickly in show business than anywhere else. Consistency with
your marketing is key. Do not anticipate immediate results.
Myth #7 Fear of making a mistake with your marketing plan. Many times plans
remain on the page and never see the light of day. Anyone who thinks they are
being obnoxious usually never are.
Myth #8 Never acting on your dreams. Dream big dreams. Focus on one dream at
a time. See ways to be motivated. Write your dreams down…
When there is a clean, purposeful strategy to marketing yourself as an actor that
you then implement, you are well on your way to being the CEO of your own
company. Keeping the emotional context of your talent se
parated from your
business head will help you focus on one goal at a time and help you stay on